A regional distributor serving multiple clinics in emerging markets partnered with a manufacturer to launch its own branded diode laser hair removal machine. The goal was to differentiate from low-cost imports while maintaining competitive pricing.

Through OEM cooperation, the distributor customized the diode laser machine configuration, user interface language, and branding—allowing the product to be positioned as a professional hair removal laser machine rather than a generic device.

Distributor Feedback

“OEM cooperation allowed us to control positioning and pricing. Clinics were less focused on comparing laser hair removal machine price and more interested in long-term support.”

Business Outcomes

• Stronger brand recognition in local clinics

• Repeat orders driven by clinic referrals

• Reduced direct price competition

The distributor noted that consistent product quality and stable after-sales support played a critical role in building trust with professional buyers.

This case highlights how OEM-based laser hair removal machines can support sustainable distributor growth beyond short-term sales.